Program changes focus to rewarding high-value flyers
Cathay Pacific wants to reward premium cabin flyers by offering more points for flying in the front of the airplane. The airline announced changes to their Marco Polo club loyalty program beginning on December 8, 2017.
Under the new program, flyers in the first and business class cabin will get between five and 10 more status points for flying under 2,750 miles. However, the biggest improvements are going to those who choose premium economy for long-haul flights. Those who fly in full-fare premium economy can earn 75 club points on flights over 7,500 miles – an improvement of 15 points. Those flying between 5,001 and 7,500 miles will earn between 10 and 15 more points based on their fare class.
In economy, long-haul flights will also get more loyalty points as well. In the lowest qualifying fare classes, flyers on long- or ultra-long flights will earn between 25 and 30 points, while those in higher economy booking fares (including full-fare economy) will earn between 45 and 60 points.
Joining Marco Polo Club costs $100 upfront, but can be renewed with club points every year afterwards. The base level Green requires 20 club points every year, while higher tiers cost between 300 and 1,200 club points. Flyers who fly at least one long-haul flight with Cathay Pacific will be able to renew their Green status annually with one flight. Points can be earned on Cathay Pacific, Cathay Dragon and select oneworld airline partners.
Despite the high initiation fee, base members of Marco Polo Club do not get many benefits for their loyalty. At the Green level, flyers only get priority boarding, with all other benefits coming from redeeming Asia Miles. The airline is not changing how flyers earn reward Asia Miles from their flying.